Qualifications

• Over 20 years practicing quantitative analysis for the global consumer goods industry


• Keen understanding of a wide variety of data: scanner, panel, demographics, shipments, depletions, point-of-sale, in-house surveys, and primary research


• Experience with a range of categories, spanning many channels: food, drug, mass merchandisers, liquor stores, home centers, pet specialty, and more


• Familiarity with an array of both secondary and primary research techniques


• Long-time user of key software packages like AC Nielsen’s NITE, IRI’s XLerate, and Kenosia’s DataAlchemy


• Expert in use of Microsoft Excel and PowerPoint


• MA in International Economics, University of San Francisco

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