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Why Ada?

Ada International was named after an inspirational Victorian lady:
Ada Byron (1815-1852). She was the daughter of Lord Byron, the famous poet, and Anne Isabelle Milbanke, a mathematician. Ada had a rare blend of creative and scientific talents.

Thanks to this juxtaposition, Ada was able to see science in ways that others could not. Her friend Charles Babbage constructed a machine, the Analytical Engine, which is now widely recognized as the first computer. But Mr. Babbage had a strictly linear personality and could not see, as Ada did, the ultimate value in his invention. She understood it would eventually change how the world processed information: that it could compose music, display graphics, and show science in ways that we could not yet imagine. Because of Ada’s unique perspective, she was able to predict what we would do with personal computers more than 100 years before they were invented.

For analyzing sales and marketing data, several important points may be gleaned from Ada’s contribution. First, a quantitative/qualitative approach is an asset that cannot be underestimated. It is important to be statistically accurate while communicating results with an artistic eye so that your message is easily understood by any audience. Second, collaboration between professionals with diverse skills will always yield a better end product. And, finally, technological strides in consumer data in the past 30 years have introduced capabilities and insights never before thought possible. Like Ada, keeping our minds open to the future will yield as yet unimaginable rewards.

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