Ada International | Consumer Data Analysis

Leveraging insights for consumer

packaged goods manufacturers

with syndicated and consumer

data analysis.

As a CPG company, you have access to a lot of data: from your production facility, distributor, retailers, and third-party providers like IRI and AC Nielsen. Are you maximizing your investment? To successfully turn your data into information for better decision-making, consider its ideal journey from raw numbers to increased sales:

Data is clean and organized
Analysts have the time and resources to package your data into information that is easy to understand
Sales and marketing teams have the expertise to interpret that data, making better decisions that favorably impact your bottom line

Ada International can help you anywhere along the line, using industry-leading research and analytic techniques. We can complement your internal staff with the following services:

Process consultation: managing and distributing data
DataAlchemy data source design and segmentation
Templates using DataAlchemy, XLerate, and NITE
Presentation-ready, graphic analysis of primary research results such as Usage & Attitude studies
Custom survey design
In-house training for analysts and sales/marketing team

Ada International specializes in consultation services for clients of DataAlchemy, a powerful market research and business analysis tool that combines data importing, querying, and analysis with interactive sales presentation development.