Ada International was named after a talented and inspirational woman: Ada Lovelace (1815-1852). She was the daughter of Lord Byron, the famous poet, and Anne Isabelle Milbanke, a mathematician. Ada had a rare blend of creative and scientific talents.


Thanks to this juxtaposition, Ada was able to see science as others could not. Her friend Charles Babbage designed a machine, the Analytical Engine, now widely recognized as the first computer. But Mr. Babbage had a strictly linear personality and could not see, as Ada did, the ultimate value in his invention. She understood it would eventually change how the world processed information: that it could compose music, display graphics, and show science in ways we could not yet imagine. Because of Ada’s unique perspective, she was able to predict what we would do with personal computers more than 100 years before they were invented.


For analyzing data, several important points may be gleaned from Ada’s story. First, a quantitative/qualitative approach is an asset that cannot be underestimated. It’s important to be statistically accurate while communicating results with an artistic eye so your message is easily understood by any audience. Second, collaboration between professionals with diverse skills will always yield a better product. Finally, technological strides have introduced capabilities and insights never before thought possible. Keeping our minds open to the future, as Ada did, will keep us stretching in exciting and fun directions.



Qualifications


  • Over 25 years performing quantitative analysis for global consumer goods companies
  • Keen understanding of a wide variety of data including scanner, panel, and social media
  • Experience with a range of categories, spanning several channels: food, drug, mass merchandisers, liquor stores, home improvement, pet specialty, and more
  • Utilize Alteryx Designer for data preparation and Tableau Desktop for visualizations: less time cleansing and more interpreting
  • Download from any portal: Retail Link, Nielsen Answers On Demand, Google Analytics, and more
  • Expert in use of Microsoft Excel and PowerPoint including pivots and macro programming
  • Strength in all skills required for powerful data graphics: substantive, statistical, artistic
  • Discern the large and small perspective
  • Always meet deadlines
  • Self-motivated and passionate about data
  • Excellent communicator at all levels
  • MA International Economics, University of San Francisco